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Search Engine Optimization and Marketing
A Recipe for Success in Digital Marketing
Subhankar Das
- 224 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Search Engine Optimization and Marketing
A Recipe for Success in Digital Marketing
Subhankar Das
Ă propos de ce livre
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.
The book offers comprehensive coverage of essential topics, including:
âą The concept of SEM and SEO
âą The mechanism of crawler program concepts of keywords
âą Keyword generation tools
âą Page ranking mechanism and indexing
âą Concepts of title, meta, alt tags
âą Concepts of PPC/PPM/CTR
âą SEO/SEM strategies
âą Anchor text and setting up
âą Query-based search
While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.