Multimodal Communication
eBook - ePub

Multimodal Communication

A social semiotic approach to text and image in print and digital media

May Wong

  1. English
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eBook - ePub

Multimodal Communication

A social semiotic approach to text and image in print and digital media

May Wong

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«Täblé öf çöñtéñts Ð ñ»
«Çïtätïöñs ï»

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

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Palgrave Pivot
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2019
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9783030154288
«Sübjéçt л
Literature
«Töpïç»
Literary Criticism Theory

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    APA 6 Citation

    Wong, M. (2019). Multimodal Communication ([edition unavailable]). Palgrave Pivot. Retrieved from https://www.perlego.com/book/3493158 (Original work published 2019)

    Chicago Citation

    Wong, May. (2019) 2019. Multimodal Communication. [Edition unavailable]. Palgrave Pivot. https://www.perlego.com/book/3493158.

    Harvard Citation

    Wong, M. (2019) Multimodal Communication. [edition unavailable]. Palgrave Pivot. Available at: https://www.perlego.com/book/3493158 (Accessed: 8 July 2024).

    MLA 7 Citation

    Wong, May. Multimodal Communication. [edition unavailable]. Palgrave Pivot, 2019. Web. 8 July 2024.