Search Engine Optimization (SEO) Secrets
eBook - ePub

Search Engine Optimization (SEO) Secrets

Danny Dover, Erik Dafforn

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Search Engine Optimization (SEO) Secrets

Danny Dover, Erik Dafforn

Book details
Table of contents
Citations

About This Book

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences

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Information

Publisher
Wiley
Year
2011
ISBN
9781118078310
Edition
1
Topic
Computer Science
Subtopic
Computer Science General
Index
Computer Science

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. About the Authors
  6. About the Technical Editor
  7. Acknowledgments
  8. Read This First
  9. Chapter 1: Understanding Search Engine Optimization
  10. Chapter 2: Relearning How You See the Web
  11. Chapter 3: Picking the Right SEO Tools
  12. Chapter 4: Finding SEO Problems
  13. Chapter 5: Solving SEO Problems
  14. Chapter 6: SEO Best Practices
  15. Chapter 7: The SEO Consulting Process
  16. Chapter 8: Comprehensive Site Audit (Informational Website)
  17. Chapter 9: Comprehensive Site Audit (E-Commerce Website)
  18. Chapter 10: Understanding the SEO Industry
  19. Chapter 11: Search Engine Verticals
  20. Chapter 12: Optimizing for Alternative Search Engines
  21. Chapter 13: Test, Test, Test
  22. Chapter 14: SEO Resources
  23. Appendix: Attending SEO Conferences
  24. Index
  25. Advertisement
Citation styles for Search Engine Optimization (SEO) Secrets

APA 6 Citation

Dover, D., & Dafforn, E. (2011). Search Engine Optimization (SEO) Secrets (1st ed.). Wiley. Retrieved from https://www.perlego.com/book/1013705/search-engine-optimization-seo-secrets-pdf (Original work published 2011)

Chicago Citation

Dover, Danny, and Erik Dafforn. (2011) 2011. Search Engine Optimization (SEO) Secrets. 1st ed. Wiley. https://www.perlego.com/book/1013705/search-engine-optimization-seo-secrets-pdf.

Harvard Citation

Dover, D. and Dafforn, E. (2011) Search Engine Optimization (SEO) Secrets. 1st edn. Wiley. Available at: https://www.perlego.com/book/1013705/search-engine-optimization-seo-secrets-pdf (Accessed: 25 September 2021).

MLA 7 Citation

Dover, Danny, and Erik Dafforn. Search Engine Optimization (SEO) Secrets. 1st ed. Wiley, 2011. Web. 25 Sept. 2021.