Event Planning and Management
eBook - ePub

Event Planning and Management

Principles, Planning and Practice

Ruth Dowson, David Bassett

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Event Planning and Management

Principles, Planning and Practice

Ruth Dowson, David Bassett

Book details
Table of contents
Citations

About This Book

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

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Information

Publisher
Kogan Page
Year
2018
ISBN
9780749483326
Edition
2
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. List of Figures
  6. List of Tables
  7. Foreword
  8. Preface
  9. Acknowledgements
  10. 01 Introduction to events
  11. 02 Putting event planning into motion
  12. 03 Location, location, location! Destination and venue selection for events
  13. 04 Developing your events programme and content
  14. 05 Understanding site planning essentials for events
  15. 06 Site safety and logistics
  16. 07 How to build and develop an events team
  17. 08 Drawing in the crowds – promotion and publicity for events
  18. 09 Budgeting, finances and procurement for events management
  19. 10 A practical guide to managing an event on the day
  20. 11 Measuring success – post-event evaluation and insights
  21. 12 Future-proofing your events
  22. Index
  23. Backcover
Citation styles for Event Planning and Management

APA 6 Citation

Dowson, R., & Bassett, D. (2018). Event Planning and Management (2nd ed.). Kogan Page. Retrieved from https://www.perlego.com/book/1589345/event-planning-and-management-pdf (Original work published 2018)

Chicago Citation

Dowson, Ruth, and David Bassett. (2018) 2018. Event Planning and Management. 2nd ed. Kogan Page. https://www.perlego.com/book/1589345/event-planning-and-management-pdf.

Harvard Citation

Dowson, R. and Bassett, D. (2018) Event Planning and Management. 2nd edn. Kogan Page. Available at: https://www.perlego.com/book/1589345/event-planning-and-management-pdf (Accessed: 25 September 2021).

MLA 7 Citation

Dowson, Ruth, and David Bassett. Event Planning and Management. 2nd ed. Kogan Page, 2018. Web. 25 Sept. 2021.