Just Enough Research
eBook - PDF

Just Enough Research

Erika Hall

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Just Enough Research

Erika Hall

Book details
Table of contents
Citations

About This Book

Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.WHAT'S NEW IN THE SECOND EDITION?While the mindset and methods of research haven't changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.

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Information

Publisher
A Book Apart
Year
2019
ISBN
9781937557898
Topic
Design
Subtopic
Web Design

Table of contents

    Citation styles for Just Enough Research

    APA 6 Citation

    Hall, E. (2019). Just Enough Research ([edition missing]). A Book Apart. Retrieved from https://www.perlego.com/book/1666894/just-enough-research-pdf (Original work published 2019)

    Chicago Citation

    Hall, Erika. (2019) 2019. Just Enough Research. [Edition missing]. A Book Apart. https://www.perlego.com/book/1666894/just-enough-research-pdf.

    Harvard Citation

    Hall, E. (2019) Just Enough Research. [edition missing]. A Book Apart. Available at: https://www.perlego.com/book/1666894/just-enough-research-pdf (Accessed: 25 September 2021).

    MLA 7 Citation

    Hall, Erika. Just Enough Research. [edition missing]. A Book Apart, 2019. Web. 25 Sept. 2021.