Pitch, Tweet, or Engage on the Street
eBook - ePub

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Kara Alaimo

  1. 430 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Kara Alaimo

Book details
Table of contents
Citations

About This Book

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe.

Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the bookexplains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well asexpanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication.

The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

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Information

Publisher
Routledge
Year
2020
ISBN
9780429581854
Edition
2
Topic
Languages & Linguistics
Subtopic
Communication Studies
Index
Languages & Linguistics

Table of contents

    Citation styles for Pitch, Tweet, or Engage on the Street

    APA 6 Citation

    Alaimo, K. (2020). Pitch, Tweet, or Engage on the Street (2nd ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2039213/pitch-tweet-or-engage-on-the-street-pdf (Original work published 2020)

    Chicago Citation

    Alaimo, Kara. (2020) 2020. Pitch, Tweet, or Engage on the Street. 2nd ed. Taylor and Francis. https://www.perlego.com/book/2039213/pitch-tweet-or-engage-on-the-street-pdf.

    Harvard Citation

    Alaimo, K. (2020) Pitch, Tweet, or Engage on the Street. 2nd edn. Taylor and Francis. Available at: https://www.perlego.com/book/2039213/pitch-tweet-or-engage-on-the-street-pdf (Accessed: 25 September 2021).

    MLA 7 Citation

    Alaimo, Kara. Pitch, Tweet, or Engage on the Street. 2nd ed. Taylor and Francis, 2020. Web. 25 Sept. 2021.