eBook - ePub
Strategic Public Relations Management
Planning and Managing Effective Communication Campaigns
Erica Weintraub Austin, Bruce E Pinkleton
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- 389 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Strategic Public Relations Management
Planning and Managing Effective Communication Campaigns
Erica Weintraub Austin, Bruce E Pinkleton
Book details
Table of contents
Citations
About This Book
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
- New examples on the effective use of digital communication and online research tools;
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- Updated guidance on researching using digital tools and social media;
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- New examples that provide a more accessible pathway to real-world application.
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In addition to these new features, the book covers:
- Creating a framework for planning;
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- Up-to-date research tools and how to develop a research plan;
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- Gathering useful data for strategic guidance;
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- Real-world examples that provide readers with realistic cases and situations;
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- Applying theory to professional practice.
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The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
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Table of contents
Citation styles for Strategic Public Relations Management
APA 6 Citation
Austin, E. W., & Pinkleton, B. (2015). Strategic Public Relations Management (3rd ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2192551/strategic-public-relations-management-pdf (Original work published 2015)
Chicago Citation
Austin, Erica Weintraub, and Bruce Pinkleton. (2015) 2015. Strategic Public Relations Management. 3rd ed. Taylor and Francis. https://www.perlego.com/book/2192551/strategic-public-relations-management-pdf.
Harvard Citation
Austin, E. W. and Pinkleton, B. (2015) Strategic Public Relations Management. 3rd edn. Taylor and Francis. Available at: https://www.perlego.com/book/2192551/strategic-public-relations-management-pdf (Accessed: 25 September 2021).
MLA 7 Citation
Austin, Erica Weintraub, and Bruce Pinkleton. Strategic Public Relations Management. 3rd ed. Taylor and Francis, 2015. Web. 25 Sept. 2021.