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eBook - PDF
Curso de diseño de vidrieras y escaparates
Fernando Domínguez
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- 200 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Curso de diseño de vidrieras y escaparates
Fernando Domínguez
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About This Book
La vidriera es un eslabón esencial en el proceso de ventas. La vidriera contiene el concepto de marca. El diseñador de vidrieras debe estar al tanto de cómo se construye una identidad de marca, como "vender una marca".El profesional debe estudiar y accionar con su diseño sobre la vidriera como soporte de comunicación de la marca, como herramienta de venta. Una buena vidriera posee una definición de target. Sabe a quién apunta concretamente. El "cómo" será la personalidad de la marca, el moldeado tridimensional será luego la bajada de una idea al espacio tangible dispuesto para la exposición de los productos.
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ArchitectureSubtopic
Architecture General