IKEA
eBook - ePub

IKEA

How to Become the World's Richest Man

Johan Stenebo

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

IKEA

How to Become the World's Richest Man

Johan Stenebo

Book details
Table of contents
Citations

About This Book

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues.

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Information

Publisher
Gibson Square
Year
2010
ISBN
9781906142919
Topic
Business
Subtopic
Business Development
Index
Business

Table of contents

    Citation styles for IKEA

    APA 6 Citation

    Stenebo, J. (2010). IKEA ([edition missing]). Gibson Square. Retrieved from https://www.perlego.com/book/2841303/ikea-pdf (Original work published 2010)

    Chicago Citation

    Stenebo, Johan. (2010) 2010. IKEA. [Edition missing]. Gibson Square. https://www.perlego.com/book/2841303/ikea-pdf.

    Harvard Citation

    Stenebo, J. (2010) IKEA. [edition missing]. Gibson Square. Available at: https://www.perlego.com/book/2841303/ikea-pdf (Accessed: 25 September 2021).

    MLA 7 Citation

    Stenebo, Johan. IKEA. [edition missing]. Gibson Square, 2010. Web. 25 Sept. 2021.