Protecting the Brand, Volume I
eBook - ePub

Protecting the Brand, Volume I

Counterfeiting and Grey Markets

Peter Hlavnicka, Anthony M. Keats

  1. 350 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Protecting the Brand, Volume I

Counterfeiting and Grey Markets

Peter Hlavnicka, Anthony M. Keats

Book details
Table of contents
Citations

About This Book

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.

It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).

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Information

Publisher
Business Expert Press
Year
2021
ISBN
9781637421529
Topic
Business
Subtopic
Business Law
Index
Business

Table of contents

    Citation styles for Protecting the Brand, Volume I

    APA 6 Citation

    Hlavnicka, P., & Keats, A. (2021). Protecting the Brand, Volume I ([edition unavailable]). Business Expert Press. Retrieved from https://www.perlego.com/book/2841527 (Original work published 2021)

    Chicago Citation

    Hlavnicka, Peter, and Anthony Keats. (2021) 2021. Protecting the Brand, Volume I. [Edition unavailable]. Business Expert Press. https://www.perlego.com/book/2841527.

    Harvard Citation

    Hlavnicka, P. and Keats, A. (2021) Protecting the Brand, Volume I. [edition unavailable]. Business Expert Press. Available at: https://www.perlego.com/book/2841527 (Accessed: 5 July 2024).

    MLA 7 Citation

    Hlavnicka, Peter, and Anthony Keats. Protecting the Brand, Volume I. [edition unavailable]. Business Expert Press, 2021. Web. 5 July 2024.