Data Strategy
eBook - ePub

Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence

Bernard Marr

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence

Bernard Marr

Book details
Table of contents
Citations

About This Book

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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Information

Publisher
Kogan Page
Year
2021
ISBN
9781398602595
Edition
2

Table of contents

    Citation styles for Data Strategy

    APA 6 Citation

    Marr, B. (2021). Data Strategy (2nd ed.). Kogan Page. Retrieved from https://www.perlego.com/book/2970749 (Original work published 2021)

    Chicago Citation

    Marr, Bernard. (2021) 2021. Data Strategy. 2nd ed. Kogan Page. https://www.perlego.com/book/2970749.

    Harvard Citation

    Marr, B. (2021) Data Strategy. 2nd edn. Kogan Page. Available at: https://www.perlego.com/book/2970749 (Accessed: 3 July 2024).

    MLA 7 Citation

    Marr, Bernard. Data Strategy. 2nd ed. Kogan Page, 2021. Web. 3 July 2024.