Business Analytics
eBook - PDF

Business Analytics

A Management Approach

Richard Vidgen, Sam Kirshner, Felix Tan

  1. 430 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Business Analytics

A Management Approach

Richard Vidgen, Sam Kirshner, Felix Tan

Book details
Table of contents
Citations

About This Book

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills. With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

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Information

Publisher
Bloomsbury Academic
Year
2019
ISBN
9781352007268
Edition
1
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents

    Citation styles for Business Analytics

    APA 6 Citation

    Vidgen, R., Kirshner, S., & Tan, F. (2019). Business Analytics (1st ed.). Bloomsbury Academic. Retrieved from https://www.perlego.com/book/2995849 (Original work published 2019)

    Chicago Citation

    Vidgen, Richard, Sam Kirshner, and Felix Tan. (2019) 2019. Business Analytics. 1st ed. Bloomsbury Academic. https://www.perlego.com/book/2995849.

    Harvard Citation

    Vidgen, R., Kirshner, S. and Tan, F. (2019) Business Analytics. 1st edn. Bloomsbury Academic. Available at: https://www.perlego.com/book/2995849 (Accessed: 3 July 2024).

    MLA 7 Citation

    Vidgen, Richard, Sam Kirshner, and Felix Tan. Business Analytics. 1st ed. Bloomsbury Academic, 2019. Web. 3 July 2024.