Events Management
eBook - PDF

Events Management

Principles and Practice

Razaq Raj, Tahir Rashid

  1. 352 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Events Management

Principles and Practice

Razaq Raj, Tahir Rashid

Book details
Table of contents
Citations

About This Book

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: •Concepts and Management: including entrepreneurship and human resource issues•Finance and Law: including costing, project management and risk management•Marketing and Media: including social media, multimedia technology, sponsorship and PR•Preparation and Operation: including logistics, design, crowd control and conventions•Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

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Information

Publisher
Goodfellow Publishers
Year
2022
ISBN
9781915097200
Edition
4
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

    Citation styles for Events Management

    APA 6 Citation

    Raj, R., & Rashid, T. (2022). Events Management (4th ed.). Goodfellow Publishers. Retrieved from https://www.perlego.com/book/3061853 (Original work published 2022)

    Chicago Citation

    Raj, Razaq, and Tahir Rashid. (2022) 2022. Events Management. 4th ed. Goodfellow Publishers. https://www.perlego.com/book/3061853.

    Harvard Citation

    Raj, R. and Rashid, T. (2022) Events Management. 4th edn. Goodfellow Publishers. Available at: https://www.perlego.com/book/3061853 (Accessed: 8 July 2024).

    MLA 7 Citation

    Raj, Razaq, and Tahir Rashid. Events Management. 4th ed. Goodfellow Publishers, 2022. Web. 8 July 2024.