eBook - ePub

Nation Branding

Name: Nation Branding
Author: Keith Dinnie

Concepts, Issues, Practice

Keith Dinnie

268 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Nation Branding

Concepts, Issues, Practice

Keith Dinnie

Book details

Table of contents

Citations

About This Book

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions.

Updates to this edition:

New Academic Perspectives and Practitioner Insights in each chapter
Updated and new cases from a broad range of nations and cultures
Fresh coverage of online branding and social media
New material covering the critical and ethical issues of nation branding, including the limitations
Updated references and sources
Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers

This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

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