The Brand Book
eBook - ePub

The Brand Book

An insider's guide to brand building for businesses and organizations

Daryl Fielding

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Brand Book

An insider's guide to brand building for businesses and organizations

Daryl Fielding

Book details
Table of contents
Citations

About This Book

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
* A number one bestseller in branding and logo design * November 2022

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Information

Publisher
Laurence King Publishing
Year
2022
ISBN
9781529420180
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

    Citation styles for The Brand Book

    APA 6 Citation

    Fielding, D. (2022). The Brand Book ([edition unavailable]). Laurence King Publishing. Retrieved from https://www.perlego.com/book/3733352 (Original work published 2022)

    Chicago Citation

    Fielding, Daryl. (2022) 2022. The Brand Book. [Edition unavailable]. Laurence King Publishing. https://www.perlego.com/book/3733352.

    Harvard Citation

    Fielding, D. (2022) The Brand Book. [edition unavailable]. Laurence King Publishing. Available at: https://www.perlego.com/book/3733352 (Accessed: 8 July 2024).

    MLA 7 Citation

    Fielding, Daryl. The Brand Book. [edition unavailable]. Laurence King Publishing, 2022. Web. 8 July 2024.