Reasserting the Disney Brand in the Streaming Era
eBook - ePub

Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Robert Alan Brookey, Jason Phillips, Timothy Pollard

  1. 176 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Robert Alan Brookey, Jason Phillips, Timothy Pollard

Book details
Table of contents
Citations

About This Book

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog.

This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

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Information

Publisher
Routledge
Year
2023
ISBN
9781000866933
Edition
1
Topic
Media & Performing Arts
Subtopic
Television

Table of contents

    Citation styles for Reasserting the Disney Brand in the Streaming Era

    APA 6 Citation

    Brookey, R. A., Phillips, J., & Pollard, T. (2023). Reasserting the Disney Brand in the Streaming Era (1st ed.). Routledge. Retrieved from https://www.perlego.com/book/3832549 (Original work published 2023)

    Chicago Citation

    Brookey, Robert Alan, Jason Phillips, and Timothy Pollard. (2023) 2023. Reasserting the Disney Brand in the Streaming Era. 1st ed. Routledge. https://www.perlego.com/book/3832549.

    Harvard Citation

    Brookey, R. A., Phillips, J. and Pollard, T. (2023) Reasserting the Disney Brand in the Streaming Era. 1st edn. Routledge. Available at: https://www.perlego.com/book/3832549 (Accessed: 3 July 2024).

    MLA 7 Citation

    Brookey, Robert Alan, Jason Phillips, and Timothy Pollard. Reasserting the Disney Brand in the Streaming Era. 1st ed. Routledge, 2023. Web. 3 July 2024.