eBook - ePub
Marketing Recorded Music
How Music Companies Brand and Market Artists
Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
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eBook - ePub
Marketing Recorded Music
How Music Companies Brand and Market Artists
Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
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This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
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APA 6 Citation
Donham, T., Macy, A. S., & Rolston, C. P. (2022). Marketing Recorded Music (4th ed.). Focal Press. Retrieved from https://www.perlego.com/book/3471396 (Original work published 2022)
Chicago Citation
Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. (2022) 2022. Marketing Recorded Music. 4th ed. Focal Press. https://www.perlego.com/book/3471396.
Harvard Citation
Donham, T., Macy, A. S. and Rolston, C. P. (2022) Marketing Recorded Music. 4th edn. Focal Press. Available at: https://www.perlego.com/book/3471396 (Accessed: 8 July 2024).
MLA 7 Citation
Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. Marketing Recorded Music. 4th ed. Focal Press, 2022. Web. 8 July 2024.