Marketing Recorded Music
eBook - ePub

Marketing Recorded Music

How Music Companies Brand and Market Artists

Tammy Donham, Amy Sue Macy, Clyde Philip Rolston

  1. 486 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Recorded Music

How Music Companies Brand and Market Artists

Tammy Donham, Amy Sue Macy, Clyde Philip Rolston

Book details
Table of contents
Citations

About This Book

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

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Yes, you can access Marketing Recorded Music by Tammy Donham, Amy Sue Macy, Clyde Philip Rolston in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Music Theory & Appreciation. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Focal Press
Year
2022
ISBN
9781000585148
Edition
4
Topic
Media & Performing Arts
Subtopic
Music Theory & Appreciation

Table of contents

    Citation styles for Marketing Recorded Music

    APA 6 Citation

    Donham, T., Macy, A. S., & Rolston, C. P. (2022). Marketing Recorded Music (4th ed.). Focal Press. Retrieved from https://www.perlego.com/book/3471396 (Original work published 2022)

    Chicago Citation

    Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. (2022) 2022. Marketing Recorded Music. 4th ed. Focal Press. https://www.perlego.com/book/3471396.

    Harvard Citation

    Donham, T., Macy, A. S. and Rolston, C. P. (2022) Marketing Recorded Music. 4th edn. Focal Press. Available at: https://www.perlego.com/book/3471396 (Accessed: 5 July 2024).

    MLA 7 Citation

    Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. Marketing Recorded Music. 4th ed. Focal Press, 2022. Web. 5 July 2024.