Marketing the Sports Organisation
eBook - ePub

Marketing the Sports Organisation

Building Networks and Relationships

Alain Ferrand, Scott McCarthy

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing the Sports Organisation

Building Networks and Relationships

Alain Ferrand, Scott McCarthy

Book details
Table of contents
Citations

About This Book

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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Information

Publisher
Routledge
Year
2008
ISBN
9781134053445
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. List of figures
  5. List of tables
  6. Foreword
  7. Preface
  8. Acknowledgements
  9. Abbreviations
  10. Introduction
  11. 1 Relationship marketing for sports organisations: theoretical foundations and challenges
  12. 2 Strategic analysis for relationship marketing
  13. 3 Issues in implementing a relationship-marketing strategy
  14. 4 British Judo case study: relationship-marketing principles in a national governing body of sport
  15. 5 Conclusion
  16. Notes
  17. References
Citation styles for Marketing the Sports Organisation

APA 6 Citation

Ferrand, A., & McCarthy, S. (2008). Marketing the Sports Organisation (1st ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/1521095/marketing-the-sports-organisation-pdf (Original work published 2008)

Chicago Citation

Ferrand, Alain, and Scott McCarthy. (2008) 2008. Marketing the Sports Organisation. 1st ed. Taylor and Francis. https://www.perlego.com/book/1521095/marketing-the-sports-organisation-pdf.

Harvard Citation

Ferrand, A. and McCarthy, S. (2008) Marketing the Sports Organisation. 1st edn. Taylor and Francis. Available at: https://www.perlego.com/book/1521095/marketing-the-sports-organisation-pdf (Accessed: 25 September 2021).

MLA 7 Citation

Ferrand, Alain, and Scott McCarthy. Marketing the Sports Organisation. 1st ed. Taylor and Francis, 2008. Web. 25 Sept. 2021.