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Understanding Digital Marketing_cover
Understanding Digital Marketing
Damian Ryan
2020
Consumer Behaviour_cover
Consumer Behaviour
Zubin Sethna, Jim Blythe
2019
Marketing Communications_cover
Marketing Communications
PR Smith, Ze Zook
2019
Advanced Theory and Practice in Sport Marketing_cover
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
Administración en una página_cover
Administración en una página
Riaz Khadem, Linda J. Khadem, Robert Lorber
2020
Content That Converts_cover
Content That Converts
Laura Hanly
2020
La fedeltà alla marca_cover
La fedeltà alla marca
Miriam Morutto
2016
Direct and Digital Marketing in Practice_cover
Direct and Digital Marketing in Practice
Brian Thomas, Matthew Housden
2017
Strategic Luxury Management_cover
Strategic Luxury Management
David Millán Planelles
2021
Strategia d'impresa e controllo di gestione_cover
Strategia d'impresa e controllo di gestione
Alberto Cavicchi
2021
Marketing the Sports Organisation_cover
Marketing the Sports Organisation
Alain Ferrand, Scott McCarthy
2008
Effective Media Relations_cover
Effective Media Relations
Michael Bland, Alison Theaker, David Wragg
2005
Marketing Communications Management_cover
Marketing Communications Management
Paul Copley
2014
The Google Adsense Handbook_cover
The Google Adsense Handbook
Stefano Calicchio
2021
Wine and Identity_cover
Wine and Identity
2014
The Ethical Dilemma of Advertising_cover
The Ethical Dilemma of Advertising
Ayat Yehia, Passent Tantawi, Mohamed Farid El Sahn
2013
Beyond Viral_cover
Beyond Viral
Kevin Nalty
2010
The Reality of Virtuality_cover
The Reality of Virtuality
Kirsten Cowan, Seth Ketron, Alena Kostyk
2023
Kellogg on Marketing_cover
Kellogg on Marketing
Alexander Chernev, Philip Kotler
2023
The Great Digital Transformation_cover
The Great Digital Transformation
Gerard Szatvanyi
2023
Purposeful Brands_cover
Purposeful Brands
Sandy Skees
2023
Contemporary Issues in Luxury Brand Management_cover
Contemporary Issues in Luxury Brand Management
Sylvie Studente, Eleonora Cattaneo
2023
Web3 Marketing_cover
Web3 Marketing
Amanda Cassatt
2023
30 Minuten Content-Strategie_cover
30 Minuten Content-Strategie
Martin Schwarz, Prof. Dr. Christoph Moss
2023
Affiliate Marketer's Handbook_cover
Affiliate Marketer's Handbook
Max Editorial
2023
Artificial Intelligence in Marketing_cover
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
Technology Brands in the Digital Economy_cover
Technology Brands in the Digital Economy
Wioleta Kucharska, Ewa Lechman
2023
Marketing für Kunst und Kultur_cover
Marketing für Kunst und Kultur
Bernd Günter, Julia Römhild
2023
Entrepreneurial Marketing_cover
Entrepreneurial Marketing
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
2023
Transforming the B2B Buyer Journey_cover
Transforming the B2B Buyer Journey
Antonia Wade
2023
Digital Marketing in Practice_cover
Digital Marketing in Practice
Hanne Knight, Lizette Vorster
2023
Managing Luxury Brands_cover
Managing Luxury Brands
Eleonora Cattaneo
2023
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2023
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing Communications
Larry Percy
2023
Your Messaging Sucks_cover
Your Messaging Sucks
Kim R Donlan
2023
Corporate Social Responsibility and Marketing Ethics_cover
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
2023
Spotify, Musica per tutti_cover
Spotify, Musica per tutti
Charlotte Bouillot
2023
Comunicazione sui social network_cover
Comunicazione sui social network
Irène Guittin
2023
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
The Influencer Industry_cover
The Influencer Industry
Emily Hund
2023
Customer Experience Analytics_cover
Customer Experience Analytics
Akin Arikan
2023
Crossover Creativity_cover
Crossover Creativity
Dave Trott
2023
Marketing de influencia_cover
Marketing de influencia
Albuquerque, Manuel
2023
Fashion Brand Management_cover
Fashion Brand Management
Alison Lowe
2023
Marketing Analytics_cover
Marketing Analytics
A. Mansurali, P. Mary Jeyanthi
2023
Pricing_cover
Pricing
Ragnhild Silkoset
2023
Sustainability and Social Marketing Issues in Asia_cover
Sustainability and Social Marketing Issues in Asia
Farzana Quoquab, Jihad Mohammad
2023
Brokering Billions_cover
Brokering Billions
Bonneau Ansley
2023
Il marketing mix_cover
Il marketing mix
Morgane Kubicki
2023
La piramide dei bisogni di Maslow_cover
La piramide dei bisogni di Maslow
Pierre Pichère
2023
Il consenso nella normativa privacy_cover
Il consenso nella normativa privacy
PrivacyStudio by Xifram Srl
2023
Sustainable Marketing and Customer Value_cover
Sustainable Marketing and Customer Value
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
2022
Marketing the Arts_cover
Marketing the Arts
Finola Kerrigan, Chloe Preece
2022
A Fashion Retailer's Guide to Thriving in Turbulent Times_cover
A Fashion Retailer's Guide to Thriving in Turbulent Times
Ghalia Boustani, Daniela Leonini
2022
eMarketing_cover
eMarketing
Raymond Frost, Alexa K. Fox, Terry Daugherty
2022
Recently published
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Advanced Theory and Practice in Sport Marketing_cover
Advanced Theory and Practice in Sport Marketing
Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter
2022
The Reality of Virtuality_cover
The Reality of Virtuality
Kirsten Cowan, Seth Ketron, Alena Kostyk
2023
Kellogg on Marketing_cover
Kellogg on Marketing
Alexander Chernev, Philip Kotler
2023
The Great Digital Transformation_cover
The Great Digital Transformation
Gerard Szatvanyi
2023
Purposeful Brands_cover
Purposeful Brands
Sandy Skees
2023
Contemporary Issues in Luxury Brand Management_cover
Contemporary Issues in Luxury Brand Management
Sylvie Studente, Eleonora Cattaneo
2023
Web3 Marketing_cover
Web3 Marketing
Amanda Cassatt
2023
30 Minuten Content-Strategie_cover
30 Minuten Content-Strategie
Martin Schwarz, Prof. Dr. Christoph Moss
2023
Affiliate Marketer's Handbook_cover
Affiliate Marketer's Handbook
Max Editorial
2023
Artificial Intelligence in Marketing_cover
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia
2023
Technology Brands in the Digital Economy_cover
Technology Brands in the Digital Economy
Wioleta Kucharska, Ewa Lechman
2023
Marketing für Kunst und Kultur_cover
Marketing für Kunst und Kultur
Bernd Günter, Julia Römhild
2023
Entrepreneurial Marketing_cover
Entrepreneurial Marketing
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
2023
Transforming the B2B Buyer Journey_cover
Transforming the B2B Buyer Journey
Antonia Wade
2023
Digital Marketing in Practice_cover
Digital Marketing in Practice
Hanne Knight, Lizette Vorster
2023
Managing Luxury Brands_cover
Managing Luxury Brands
Eleonora Cattaneo
2023
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2023
Strategic Integrated Marketing Communications_cover
Strategic Integrated Marketing Communications
Larry Percy
2023
Your Messaging Sucks_cover
Your Messaging Sucks
Kim R Donlan
2023
Corporate Social Responsibility and Marketing Ethics_cover
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
2023
Spotify, Musica per tutti_cover
Spotify, Musica per tutti
Charlotte Bouillot
2023
Comunicazione sui social network_cover
Comunicazione sui social network
Irène Guittin
2023
Digital Marketing Fundamentals_cover
Digital Marketing Fundamentals
Greg Jarboe, Matt Bailey, Michael Stebbins
2023
The Influencer Industry_cover
The Influencer Industry
Emily Hund
2023
Customer Experience Analytics_cover
Customer Experience Analytics
Akin Arikan
2023
Crossover Creativity_cover
Crossover Creativity
Dave Trott
2023
Marketing de influencia_cover
Marketing de influencia
Albuquerque, Manuel
2023
Fashion Brand Management_cover
Fashion Brand Management
Alison Lowe
2023
Marketing Analytics_cover
Marketing Analytics
A. Mansurali, P. Mary Jeyanthi
2023
Pricing_cover
Pricing
Ragnhild Silkoset
2023
Sustainability and Social Marketing Issues in Asia_cover
Sustainability and Social Marketing Issues in Asia
Farzana Quoquab, Jihad Mohammad
2023
Brokering Billions_cover
Brokering Billions
Bonneau Ansley
2023
Il marketing mix_cover
Il marketing mix
Morgane Kubicki
2023
La piramide dei bisogni di Maslow_cover
La piramide dei bisogni di Maslow
Pierre Pichère
2023
Il consenso nella normativa privacy_cover
Il consenso nella normativa privacy
PrivacyStudio by Xifram Srl
2023
Sustainable Marketing and Customer Value_cover
Sustainable Marketing and Customer Value
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
2022
Marketing the Arts_cover
Marketing the Arts
Finola Kerrigan, Chloe Preece
2022
A Fashion Retailer's Guide to Thriving in Turbulent Times_cover
A Fashion Retailer's Guide to Thriving in Turbulent Times
Ghalia Boustani, Daniela Leonini
2022
eMarketing_cover
eMarketing
Raymond Frost, Alexa K. Fox, Terry Daugherty
2022
Artificial Intelligence for Marketing Management_cover
Artificial Intelligence for Marketing Management
Park Thaichon, Sara Quach
2022
Storytelling_cover
Storytelling
Giorgio Fiorelli
2022
Digital Marketing_cover
Digital Marketing
Alan Charlesworth
2022
The Customer-Base Audit_cover
The Customer-Base Audit
Peter Fader, Bruce G.S. Hardie, Michael Ross
2022
Everybody Writes_cover
Everybody Writes
Ann Handley
2022
Ultimate Guide to Shopify_cover
Ultimate Guide to Shopify
Jason R. Rich
2022
European Consumers in the Digital Era_cover
European Consumers in the Digital Era
Małgorzata Bartosik-Purgat, Nela Filimon
2022
The Brand Book_cover
The Brand Book
Daryl Fielding
2022
Do B2B Better_cover
Do B2B Better
Jim Tincher
2022
Inclusive Marketing_cover
Inclusive Marketing
Jerry Daykin
2022
Markenmanagement_cover
Markenmanagement
Peter Runia, Frank Wahl
2022
Marketing For Dummies_cover
Marketing For Dummies
Jeanette Maw McMurtry
2022
No Forms. No Spam. No Cold Calls._cover
No Forms. No Spam. No Cold Calls.
Latané Conant
2022
Propósito_cover
Propósito
Hieatt David
2022
Branding that Means Business_cover
Branding that Means Business
Matt Johnson, Tessa Misiaszek
2022
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DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL_cover
DESARROLLO DE PRODUCTOS. UNA VISIÓN INTEGRAL
Alejandro E. Lerma Kirchner
2016
Marketing delle arti e della cultura_cover
Marketing delle arti e della cultura
François Colbert
2015
Manuale di Storytelling_cover
Manuale di Storytelling
Andrea Fontana
2013