The Manager's Guide to Competitive Marketing Strategies, Second Edition
eBook - ePub

The Manager's Guide to Competitive Marketing Strategies, Second Edition

Norton Paley

  1. 448 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Manager's Guide to Competitive Marketing Strategies, Second Edition

Norton Paley

Book details
Table of contents
Citations

About This Book

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is The Manager's Guide to Competitive Marketing Strategies, Second Edition an online PDF/ePUB?
Yes, you can access The Manager's Guide to Competitive Marketing Strategies, Second Edition by Norton Paley in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2021
ISBN
9781351409964
Edition
2
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

    Citation styles for The Manager's Guide to Competitive Marketing Strategies, Second Edition

    APA 6 Citation

    Paley, N. (2021). The Manager’s Guide to Competitive Marketing Strategies, Second Edition (2nd ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2607797/the-managers-guide-to-competitive-marketing-strategies-second-edition-pdf (Original work published 2021)

    Chicago Citation

    Paley, Norton. (2021) 2021. The Manager’s Guide to Competitive Marketing Strategies, Second Edition. 2nd ed. Taylor and Francis. https://www.perlego.com/book/2607797/the-managers-guide-to-competitive-marketing-strategies-second-edition-pdf.

    Harvard Citation

    Paley, N. (2021) The Manager’s Guide to Competitive Marketing Strategies, Second Edition. 2nd edn. Taylor and Francis. Available at: https://www.perlego.com/book/2607797/the-managers-guide-to-competitive-marketing-strategies-second-edition-pdf (Accessed: 25 September 2021).

    MLA 7 Citation

    Paley, Norton. The Manager’s Guide to Competitive Marketing Strategies, Second Edition. 2nd ed. Taylor and Francis, 2021. Web. 25 Sept. 2021.