eBook - ePub
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
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- 424 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Business-to-Business Marketing
Ross Brennan, Louise Canning, Raymond McDowell
Book details
Table of contents
Citations
About This Book
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating thesubject with a widerange of learning features andcase studies. New to the 5th edition:
- Coverage throughoutof digital transformation and social responsibility in business markets
- 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles.
- Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment
- Further and updated company content, including brands such asBarry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger
- Updated onlineresources, including author-selected SAGE journal articles and videos supporting each chapter.
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Table of contents
Citation styles for Business-to-Business Marketing
APA 6 Citation
Brennan, R., Canning, L., & McDowell, R. (2020). Business-to-Business Marketing (5th ed.). SAGE Publications Ltd. Retrieved from https://www.perlego.com/book/3271682 (Original work published 2020)
Chicago Citation
Brennan, Ross, Louise Canning, and Raymond McDowell. (2020) 2020. Business-to-Business Marketing. 5th ed. SAGE Publications Ltd. https://www.perlego.com/book/3271682.
Harvard Citation
Brennan, R., Canning, L. and McDowell, R. (2020) Business-to-Business Marketing. 5th edn. SAGE Publications Ltd. Available at: https://www.perlego.com/book/3271682 (Accessed: 9 July 2024).
MLA 7 Citation
Brennan, Ross, Louise Canning, and Raymond McDowell. Business-to-Business Marketing. 5th ed. SAGE Publications Ltd, 2020. Web. 9 July 2024.