Consumer Behaviour
eBook - ePub

Consumer Behaviour

Zubin Sethna, Jim Blythe

  1. 576 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Consumer Behaviour

Zubin Sethna, Jim Blythe

Book details
Table of contents
Citations

About This Book

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.


New to this edition:

  • Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
  • A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences'
  • A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

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Information

Publisher
SAGE Publications Ltd
Year
2019
ISBN
9781526471079
Edition
4
Subtopic
Marketing
Index
Marketing

Table of contents

    Citation styles for Consumer Behaviour

    APA 6 Citation

    Sethna, Z., & Blythe, J. (2019). Consumer Behaviour (4th ed.). SAGE Publications Ltd. Retrieved from https://www.perlego.com/book/3271724 (Original work published 2019)

    Chicago Citation

    Sethna, Zubin, and Jim Blythe. (2019) 2019. Consumer Behaviour. 4th ed. SAGE Publications Ltd. https://www.perlego.com/book/3271724.

    Harvard Citation

    Sethna, Z. and Blythe, J. (2019) Consumer Behaviour. 4th edn. SAGE Publications Ltd. Available at: https://www.perlego.com/book/3271724 (Accessed: 8 July 2024).

    MLA 7 Citation

    Sethna, Zubin, and Jim Blythe. Consumer Behaviour. 4th ed. SAGE Publications Ltd, 2019. Web. 8 July 2024.