The Ethical Dilemma of Advertising
eBook - PDF

The Ethical Dilemma of Advertising

Ayat Yehia, Passent Tantawi, Mohamed Farid El Sahn

  1. 176 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Ethical Dilemma of Advertising

Ayat Yehia, Passent Tantawi, Mohamed Farid El Sahn

Book details
Table of contents
Citations

About This Book

Sex sells, but should it? This is one of the great myths of Ethical Advertising. As it has been a major phenomenon over the past few decades. This work presents a qualitative study regarding the consumers perspective of what is ethical and what is not in TV advertising within the Egyptian context. The purpose of this study is to determine how consumers judge a TV ads' ethical nature and what criteria their judgments are based on. The study will also look at how they respond to the different unethical practices of TV advertising and how Egyptian consumer perceive and respond to each of them.

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Information

Publisher
LAP LAMBERT Academic Publishing
Year
2013
ISBN
9783659490705
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

    Citation styles for The Ethical Dilemma of Advertising

    APA 6 Citation

    Yehia, A., Tantawi, P., & Sahn, M. F. E. (2013). The Ethical Dilemma of Advertising (1st ed.). LAP LAMBERT Academic Publishing. Retrieved from https://www.perlego.com/book/3350931 (Original work published 2013)

    Chicago Citation

    Yehia, Ayat, Passent Tantawi, and Mohamed Farid El Sahn. (2013) 2013. The Ethical Dilemma of Advertising. 1st ed. LAP LAMBERT Academic Publishing. https://www.perlego.com/book/3350931.

    Harvard Citation

    Yehia, A., Tantawi, P. and Sahn, M. F. E. (2013) The Ethical Dilemma of Advertising. 1st edn. LAP LAMBERT Academic Publishing. Available at: https://www.perlego.com/book/3350931 (Accessed: 8 July 2024).

    MLA 7 Citation

    Yehia, Ayat, Passent Tantawi, and Mohamed Farid El Sahn. The Ethical Dilemma of Advertising. 1st ed. LAP LAMBERT Academic Publishing, 2013. Web. 8 July 2024.