Digitalization in the Luxury Fashion Industry
eBook - ePub

Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

Anna Cabigiosu

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

Anna Cabigiosu

Book details
Table of contents
Citations

About This Book

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

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Information

Publisher
Palgrave Macmillan
Year
2020
ISBN
9783030488109
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

    Citation styles for Digitalization in the Luxury Fashion Industry

    APA 6 Citation

    Cabigiosu, A. (2020). Digitalization in the Luxury Fashion Industry ([edition unavailable]). Palgrave Macmillan. Retrieved from https://www.perlego.com/book/3481600 (Original work published 2020)

    Chicago Citation

    Cabigiosu, Anna. (2020) 2020. Digitalization in the Luxury Fashion Industry. [Edition unavailable]. Palgrave Macmillan. https://www.perlego.com/book/3481600.

    Harvard Citation

    Cabigiosu, A. (2020) Digitalization in the Luxury Fashion Industry. [edition unavailable]. Palgrave Macmillan. Available at: https://www.perlego.com/book/3481600 (Accessed: 5 July 2024).

    MLA 7 Citation

    Cabigiosu, Anna. Digitalization in the Luxury Fashion Industry. [edition unavailable]. Palgrave Macmillan, 2020. Web. 5 July 2024.